I started typing ‘blogspot’ into the search bar, blogging so sporadically I forgot which platform I use.
Remember Miranda Priestly’s *cerulean* rant in The Devil Wears Prada? I totally get it now. Like, I got it before, but now I extra get it.
Cast your mind back to around a year ago. Valentino’s pre-fall 15 collection was released, memorable for its Primavera-inspired prints and embroidery, designed by Celia Birtwell. I spent a lot of time stood outside the boutique in Florence, lusting over a pair of boots. I could have stared at them for days. Not long afterwards, Zara, in all its fast-fashion glory, had clear rip-offs on its shop floors. Props to you, Zara. Always on the beat.
I’d more or less forgotten about this until a couple of weeks ago, when I saw this dress in H&M:
Then this bag last week, in the window of Accessorize:
I’m sure if I ever deign to step foot in Primark, there’ll be something similar printed onto some shapeless piece of viscose. Anyway, my point isn’t to make fun of that shop. Mostly, I just want to explore the fascinating way in which catwalk trends filter their way down into the mass markets, until we’re all so completely sick of them that we have to fall in love with something else (but I will love you forever, Sandro.)
I propose we all choose one key catwalk motif, and keep an eye on it as we watch it go through the department stores and then trickled on down into some tragic Casual Corner where you, no doubt, fished it out of some clearance bin, then compare notes in a year’s time, yes?